ProSolve school platform
The Hub
AI-assisted video ads that take a platform from storyboard to screen.
The challenge
The Hub is ProSolve's platform for measuring and building human skills in schools. Selling a new platform to schools is hard, and The Hub was hard to explain: clients needed to see what it offered to understand it. The sales team needed video ads badly, and the timeline was very tight.
The solution
I built a fast process. Rough hand-drawn storyboards set the flow, and AI cleaned them up, which saved the time of fully polished boards. Then I produced the video with AI, so there were no film crews, actors or voice actors to schedule and pay. I edited every video myself: cutting the footage together, adding the music and voiceover, and animating the graphics in After Effects.
The impact
The ads became one of the primary sales tools for showing what to expect from The Hub.
- Role
- Producer, director and editor
- Audience
- Teachers and school leaders
- Formats
- Video ads, Hub Arcade game intros
- Tools
- AI image and video tools, After Effects, Premiere Pro
From pencil to video
I sketched very rough storyboards by hand to set the flow, then cleaned them up with AI, much faster than polishing every panel. Each shot was produced as an AI still image, and the stills were animated. I edited the final video together with the music and voiceover, and added graphics I animated in After Effects.
Two moments, from sketch to screen
Frames
Stills from the promo and Hub Action videos.
My favorite moment
With the right direction, AI can produce remarkably human interactions. My standard for AI footage is that it shouldn't feel like AI: people should behave like real people, and even look like real people. AI drifts toward studio-perfect actors who behave like they're acting, so I push it until people act like people.
Hub Arcade
Video introductions for games found on the Hub Arcade. They had to be short, and produced quickly.